It’s a culture.
It’s metal, leather and wood. It’s the roaring of an engine, the breath of a compressor, the klong of a hammer and the swear of the mechanic. It’s the infinite knowledge of old wizard in obscure workshops, the smile of a kid, the fear in a pilot eye, the joy of building, the bitterness of failure, the promise of victory.
Come ride with us and see what motoring culture can do to your Brand.
What
A communication agency dedicated to the automotive universe.
We design strategy and produce contents that allow our clients to leverage the car culture for their Brand. We know how to combine communication expertise, production capabilities and motoring culture.
We deliver end-to-end solution, from brief to production. We rely on a strong network within the automotive and classic car world, giving us access to the best assets in the universe, be it places, cars, or personalities.
Video & Photography
TAG Heuer x Lifestyle
2020
Brief
How to build a lifestyle universe for each watch model to differentiate them, and allow people to understand them beyond style and technical characteristics?
Strategy
Build an automotive moment around each model: a place, a character and a car combined to create a unique, vast and meaningful universe for each timepiece. Leveraging the car culture allowed us to create a language that deliver a consistent vision and a great way to draw on Tag Heuer heritage.
Product
A collection of car moments, captured on video and pictures during a single shooting in the Basque Country, that can be used throughout the TAG Heuer universe: Ads, Web, Social, Stores & Events
Photography
ELMS x Vince Perraud
2021
Brief
Every season is new, but the visual identity of racing is somewhat settled in conventions. How could we invent new ways to render and report on races, while staying truthful to its reality?
Strategy
Getting out of the closed loop of the automotive environment to bring a new angle through an artist’s immersion into the races, free to do whatever he pleases.
Product
A carte blanche portfolios collection, artists visions of the races.
Video & Photography
Van Moof x Pigalle
2021
Brief
How to make the collaboration between a French fashion label and a Dutch bike company stand out in a very crowded urban trend space?
Strategy
Start with giving the collaboration a purpose: to celebrate the freedom of moving, be it with ample clothes or with a nimble bike. Then break every convention and leave town to go to the countryside.
Product
A film and photos for social media
Photography
TAG Heuer x Porsche
2021
Brief
How to articulate the Tag Heuer automotive heritage and the launch of a fashion-oriented line of watches?
Strategy
Deconstructing the car into raw material: it is always there, but never recognizable as a car, merely a background. Heritage as a texture to build anew.
Product
An influencer’s preferred campaign.
Who
20 years of experience in marketing, innovation and communication strategy, with an history in product design and a passion for underestimated cars. Peugeot 604 anyone?
Passionate about film from a young age, I made it my career with an aim to enjoy myself every day. And I do!
Want to share with us? contact@touring.paris
It’s a culture.
It’s metal, leather and wood. It’s the roaring of an engine, the breath of a compressor, the klong of a hammer and the swear of the mechanic. It’s the infinite knowledge of old wizard in obscure workshops, the smile of a kid, the fear in a pilot eye, the joy of building, the bitterness of failure, the promise of victory.
Come ride with us and see what motoring culture can do to your Brand.
What
A communication agency dedicated to the automotive universe.
We design strategy and produce contents that allow our clients to leverage the car culture for their Brand. We know how to combine communication expertise, production capabilities and motoring culture.
We deliver end-to-end solution, from brief to production. We rely on a strong network within the automotive and classic car world, giving us access to the best assets in the universe, be it places, cars, or personalities.
Video & Photography
TAG Heuer x Lifestyle
2020
Brief
How to build a lifestyle universe for each watch model to differentiate them, and allow people to understand them beyond style and technical characteristics?
Strategy
Build an automotive moment around each model: a place, a character and a car combined to create a unique, vast and meaningful universe for each timepiece. Leveraging the car culture allowed us to create a language that deliver a consistent vision and a great way to draw on Tag Heuer heritage.
Product
A collection of car moments, captured on video and pictures during a single shooting in the Basque Country, that can be used throughout the TAG Heuer universe: Ads, Web, Social, Stores & Events
ELMS x Vince Perraud
Photography
2021
Brief
Every season is new, but the visual identity of racing is somewhat settled in conventions. How could we invent new ways to render and report on races, while staying truthful to its reality?
Strategy
Getting out of the closed loop of the automotive environment to bring a new angle through an artist’s immersion into the races, free to do whatever he pleases.
Product
A carte blanche portfolios collection, artists visions of the races.
Video & Photography
Van Moof x Pigalle
2021
Brief
How to make the collaboration between a French fashion label and a Dutch bike company stand out in a very crowded urban trend space?
Strategy
Start with giving the collaboration a purpose: to celebrate the freedom of moving, be it with ample clothes or with a nimble bike. Then break every convention and leave town to go to the countryside.
Product
A film and photos for social media
Photography
TAG Heuer x Porsche
2021
Brief
How to articulate the Tag Heuer automotive heritage and the launch of a fashion-oriented line of watches?
Strategy
Deconstructing the car into raw material: it is always there, but never recognizable as a car, merely a background. Heritage as a texture to build anew.
Product
An influencer’s preferred campaign.
Who
20 years of experience in marketing, innovation and communication strategy, with an history in product design and a passion for underestimated cars. Peugeot 604 anyone?
Passionate about film from a young age, I made it my career with an aim to enjoy myself every day. And I do!
I am the businessman in the trio. With me, it's free... until the checkout.
Want to share with us? contact@touring.paris
