Touring.paris
Touring.paris

A communication agency dedicated to the automotive universe

We design strategy and produce contents that allow our clients to leverage the car culture for their Brand. We know how to combine communication expertise, production capabilities and motoring culture.

We deliver end-to-end solution, from brief to production. We rely on a strong network within the automotive and classic car world, giving us access to the best assets in the universe, be it places, cars, or personalities.

Manifesto

It’s a culture.
It’s metal, leather and wood. It’s the roaring of an engine, the breath of a compressor, the klong of a hammer and the swear of the mechanic. It’s the infinite knowledge of old wizard in obscure workshops, the smile of a kid, the fear in a pilot eye, the joy of building, the bitterness of failure, the promise of victory.

Come ride with us and see what motoring culture can do to your Brand.
Ride your Brand. 

Video & Photography

FIA WEC

Brief

With the arrival in 2022 of 9 major manufacturers, the World endurance championship enters a new era. How to leverage the momentum to build a larger and sustainable audience and brand for the future?

Strategy

A three-step, content-based approach, that brings the WEC into people’s life where they live it, on their digital path. First step, we develop an all-new social presence and strategy in order to reach out and recruit new fans. Second step, we need to sustain their interest and engage them towards the WEC. Finally, we delight those new fans with activations that cross over to other universes.

Product

Short, catchy and creative contents to stand out on Instagram, Tiktok and other platforms: Invented, shot and delivered during the races, these formats will reach beyond the usual fanbase, as will the rejuvenated approach to media assets. Longer and innovative content on Youtube that delivers deeper stories to educate fans to the world of WEC, including an 8 episodes series (Meet The Legends) about manufacturers and pro/post races shows. Last, new activations that connect the WEC with new universes, in order to renew interest and widen the WEC reach and horizons. 

Video & Photography

Richard Mille

Brief

How to leverage Richard Mille’s unique line-up of brand ambassadors in a way that resonates with their talents and is relevant to the Brand ?

Strategy

Watchmaking is an art of (very) small details having a huge impact. It’s a focus Richard Mille shares with its ambassadors, as sport and art are also about mastering the smaller details to perfection. Let’s tell the stories of our ambassador’s most crucial details.

Product

A series of 5 films (very literally) showcasing a detail in our ambassador’s practice that has had a tremendous impact on their career: Mark Cavendish's posture, Bubba Watson’s focus on family or Benjamin Millepied's ability to meditate while dancing. 

Photography

ELMS x Vince Perraud

Brief

Every season is new, but the visual identity of racing is somewhat settled in conventions. How could we invent new ways to render and report on races, while staying truthful to its reality?

Strategy

Getting out of the closed loop of the automotive environment to bring a new angle through an artist’s immersion into the races, free to do whatever he pleases.

Product

A carte blanche portfolios collection, artists visions of the races.

Video & Photography

TAG Heuer x Lifestyle

Brief

How to build a lifestyle universe for each watch model to differentiate them, and allow people to understand them beyond style and technical characteristics?

Strategy

Build an automotive moment around each model: a place, a character and a car combined to create a unique, vast and meaningful universe for each timepiece. Leveraging the car culture allowed us to create a language that deliver a consistent vision and a great way to draw on Tag Heuer heritage.

Product

A collection of car moments, captured on video and pictures during a single shooting in the Basque Country, that can be used throughout the TAG Heuer universe: Ads, Web, Social, Stores & Events

Video & Photography

Van Moof x Pigalle

Brief

How to make the collaboration between a French fashion label and a Dutch bike company stand out in a very crowded urban trend space?

Strategy

Start with giving the collaboration a purpose: to celebrate the freedom of moving, be it with ample clothes or with a nimble bike. Then break every convention and leave town to go to the countryside.

Product

A film and photos for social media

Photography

TAG Heuer x Porsche

Brief

How to articulate the Tag Heuer automotive heritage and the launch of a fashion-oriented line of watches?

Strategy

Deconstructing the car into raw material: it is always there, but never recognizable as a car, merely a background. Heritage as a texture to build anew.

Product

An influencer’s preferred campaign.

Who

Touring.paris

Henri Jeantet

20 years of experience in marketing, innovation and communication strategy, with an history in product design and a passion for underestimated cars. Peugeot 604 anyone?

Touring.paris
Touring.paris

Alexandre Lecoeur

Passionate about film from a young age, I made it my career with an aim to enjoy myself every day. And I do!

Touring.paris
Touring.paris

Thomas Guinand

I am the businessman in the trio. With me, it's free... until the checkout.

Touring.paris

Want to share with us? contact@touring.paris

A communication agency dedicated to the automotive universe

We design strategy and produce contents that allow our clients to leverage the car culture for their Brand. We know how to combine communication expertise, production capabilities and motoring culture.

We deliver end-to-end solution, from brief to production. We rely on a strong network within the automotive and classic car world, giving us access to the best assets in the universe, be it places, cars, or personalities.

Manifesto

It’s a culture.
It’s metal, leather and wood. It’s the roaring of an engine, the breath of a compressor, the klong of a hammer and the swear of the mechanic. It’s the infinite knowledge of old wizard in obscure workshops, the smile of a kid, the fear in a pilot eye, the joy of building, the bitterness of failure, the promise of victory.

Come ride with us and see what motoring culture can do to your Brand.
Ride your Brand. 

Video & Photography

FIA WEC

Brief

With the arrival since 2022 of 9 major manufacturers, the World endurance championship enters a new era. How to leverage the momentum to build a larger and sustainable audience and brand for the future?

Strategy

A three-step, content-based approach, that brings the WEC into people’s life where they live it, on their digital path. First step, we develop an all-new social presence and strategy in order to reach out and recruit new fans. Second step, we need to sustain their interest and engage them towards the WEC. Finally, we delight those new fans with activations that cross over to other universes.

Product

Short, catchy and creative contents to stand out on Instagram, Tiktok and other platforms: Invented, shot and delivered during the races, these formats will reach beyond the usual fanbase, as will the rejuvenated approach to media assets. Longer and innovative content on Youtube that delivers deeper stories to educate fans to the world of WEC, including an 8 episodes series (Meet The Legends) about manufacturers and pro/post races shows. Last, new activations that connect the WEC with new universes, in order to renew interest and widen the WEC reach and horizons. 

Video & Photography

Richard Mille

Brief

How to leverage Richard Mille’s unique line-up of brand ambassadors in a way that resonates with their talents and is relevant to the Brand ?

Strategy

Watchmaking is an art of (very) small details having a huge impact. It’s a focus Richard Mille shares with its ambassadors, as sport and art are also about mastering the smaller details to perfection. Let’s tell the stories of our ambassador’s most crucial details.

Product

A series of 5 films (very literally) showcasing a detail in our ambassador’s practice that has had a tremendous impact on their career: Mark Cavendish's posture, Bubba Watson’s focus on family or Benjamin Millepied's ability to meditate while dancing. 

ELMS x Vince Perraud

Photography

Brief

Every season is new, but the visual identity of racing is somewhat settled in conventions. How could we invent new ways to render and report on races, while staying truthful to its reality?

Strategy

Getting out of the closed loop of the automotive environment to bring a new angle through an artist’s immersion into the races, free to do whatever he pleases.

Product

A carte blanche portfolios collection, artists visions of the races.

Video & Photography

TAG Heuer x Lifestyle

Brief

How to build a lifestyle universe for each watch model to differentiate them, and allow people to understand them beyond style and technical characteristics?

Strategy

Build an automotive moment around each model: a place, a character and a car combined to create a unique, vast and meaningful universe for each timepiece. Leveraging the car culture allowed us to create a language that deliver a consistent vision and a great way to draw on Tag Heuer heritage.

Product

A collection of car moments, captured on video and pictures during a single shooting in the Basque Country, that can be used throughout the TAG Heuer universe: Ads, Web, Social, Stores & Events

Video & Photography

Van Moof x Pigalle

Brief

How to make the collaboration between a French fashion label and a Dutch bike company stand out in a very crowded urban trend space?

Strategy

Start with giving the collaboration a purpose: to celebrate the freedom of moving, be it with ample clothes or with a nimble bike. Then break every convention and leave town to go to the countryside.

Product

A film and photos for social media

Photography

TAG Heuer x Porsche

Brief

How to articulate the Tag Heuer automotive heritage and the launch of a fashion-oriented line of watches?

Strategy

Deconstructing the car into raw material: it is always there, but never recognizable as a car, merely a background. Heritage as a texture to build anew.

Product

An influencer’s preferred campaign.

Who

Touring.paris

Henri Jeantet

Touring.paris

20 years of experience in marketing, innovation and communication strategy, with an history in product design and a passion for underestimated cars. Peugeot 604 anyone?

Touring.paris

Alexandre Lecoeur

Touring.paris

Passionate about film from a young age, I made it my career with an aim to enjoy myself every day. And I do!

Touring.paris

Thomas Guinand

Touring.paris

I am the businessman in the trio. With me, it's free... until the checkout.

Want to share with us? contact@touring.paris