FRUK
Touring
A WEC Hypercar in the night
TOURING
harnesses
the
power
of
car
culture
for
your
brand
Slide 1

Leveraging car culture as a lifestyle platform

Tag HeuerInfo
Baccara x Touring
Baccara x Touring
Baccara x Touring

Baccara x Touring

Slide 1

Rewriting the rules of endurance racing communication

World Endurance ChampionshipInfo
Beaunality x Vince Perraud
Beaunality x Vince Perraud
Beaunality x Vince Perraud

Beaunality x Vince Perraud

Slide 1
Slide 3

Turning history into tomorrow’s journey

AlpineInfo
Another Le Mans
Another Le Mans

Another Le Mans

What we do

We create
sparks

We go beyond campaigns to create things people want to be part of: content they want to watch, events they want to participate in, and products they desire.

These are the sparks—they mark the beginning of a communication sequence, shifting from delivering a message to building a relationship.

We build assets

We turn every spark into a fully fledged suite of assets that amplify its impact: content, merchandising, and events.

We make sure every action delivers its full potential.

Who we are

Gabriel Aubry

Driving professionally for the past 10 years in the highest level of endurance racing, Gabi has raced for global manufacturers like Ferrari or Cadillac and teams including Jackie Chan DC Racing, Alpine Endurance and JDC Miller. Having fallen in love with the famous 24 hours of Le Mans race since his first visit in 2004, he now counts 6 participations and a podium in La Sarthe.

Besides his racing commitment, Gabi has been involved in developing state-of-the-art simulators used in Formula 1 and for some of the most exclusive road cars in the world ( Apollo, De Tomaso ). More recently, his racing experience and image have been used on live broadcasts hosting the 24h of le mans on L'Equipe TV and other racing events on live television.

Henri Jeantet

A seasoned strategist, he spent 10 years steering brands as a strategic planner in advertising before joining Nurun, a leading digital agency, where he developed a strategy practice based on social sciences and business analytics.He founded unknowns, a unique design firm, which create radical innovations for multinational companies by mixing design, social sciences and business.

The wide range of practices he has used gives him a unique perspective on brand strategy and narratives, human-led and business oriented.

Thomas Guinand

Thomas has spent his entire career producing video content to address business challenges. He is the founder of 18 production, a company that has built a reputation for quality and efficiency. He has been working for legendary brands and challenging shooting environment, as Nike, Salesforce, PSG or the World Endurance Championship.